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FINPOWERED
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by Victoria 

I'm Victoria! 

With 15+ years of working with countless clients, I'm on a mission to empower women and millennial's to take control of their finances, build wealth confidence, and achieve financial independence. 

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Welcome to FinPowered Female

August 11, 2021

Dream Bigger with FinPowered Female for Financial Freedom

Your Space to Dream Big and Take Financial Control

 

Here at FinPowered Female, I want you to picture this.

When it comes to your financial life, what they say is true: Not all heroines wear capes. You are your own best financial advocate — powerful, capable, and confident. You know how to get the most out of your money and you’re making smart money moves every day to set yourself up for the future you so richly deserve. The world is your oyster as you practice daily gratitude for the peace and freedom that money provides. There’s no time for negativity because you’re simply too busy living your dream life, free from fear and anxiety related to your finances.

Sound too good to be true? 

I’m here to tell you that all of this, and more, is possible for you and your own financial future. 

More importantly, I’m here to show you how. 

Welcome to FinPowered Female. 

DREAM BIGGER TO BUILD WEALTH FASTER

 

I hear it again and again from my clients and the FinPowered Female community: You’ve allowed me to dream bigger.

This is honestly such a powerful compliment because the idea of dreaming big gets at the heart of my message to you and the work that I do. 

So often, we feel like certain dreams are just out of reach, namely because of money. We think about “dreaming big” in terms of accumulating more things at a higher price tag.  

But this doesn’t have to be the case. 

For you, a more expansive financial future might look like…

  • Leaving a job that drains you.
  • Paying off your parents’ mortgage.
  • Dedicating one month each year to travel and new experiences.
  • Founding a charity that impacts kids in your local community. 

Dreaming bigger at FinPowered is about redefining what we mean by the finer things in life. It’s not about the fancy stuff — it’s about personal impact, time freedom, and taking control of your future. 

In the words of poet Mary Oliver, “Tell me, what is it you plan to do with your one wild and precious life?” 

MAKE A PLAN FOR YOUR MONEY

 

We’ve all been there — the impulse to stomp our feet like a toddler and exclaim, “I don’t KNOW what I want, but I WANT it!” 

This temptation can show up big time when you’re working to gain clarity about your financial future

I’ve worked with countless clients who aced the process on paper. They had planned accordingly for saving on taxes, increasing their net worth, protecting their assets, passing on wealth, etc. These things are wildly important, of course, but they don’t get at what’s truly important. 

What deeper desires are those numbers connected to? What more layered truths might become obstacles to achieving this success? Do you know what you really want and how to achieve it, beyond the numbers on the page? 

Here’s where so many people get financial goal setting wrong. Your goals shouldn’t be tied to a specific dollar amount just for the heck of it. They should be connected to the life you want to live, the impact you want to make, and the freedom you want to have. 

 

This is what life can look like when you have a clear vision for your money:

  • You’ll stop settling for what’s comfortable and easy.
  • Instead of downplaying your dreams, you’ll proactively celebrate your future wins with confidence that these accomplishments are in reach.
  • Phrases like “I’m fine” and “It’s good enough” will be eliminated from your vocabulary — your life is all about leveling up, not settling for mediocrity or coasting through on autopilot. It’s about striving for more, embracing growth, and creating a life that truly excites you.
  • Daydreaming and goal setting is second nature as you start to make life choices based on what you know you deserve. 

THE MISSION OF FINPOWERED FEMALE

 

My philosophy is pretty straightforward: If you can envision it, you can make it happen. 

FinPowered Female is your go-to resource for the financial education, planning and tools you need to cultivate *true financial wellbeing* — including healthier money habits and increased wealth confidence — so you can feel in control, take risks and become the CEO of your finances at any stage of life.  

I’m here to educate, inspire, and empower ambitious wealth creators to take control of their financial futures with three guiding principles:

  • Great financial advice and guidance is not reserved for the wealthy. 
  • Everyone has an opportunity to build wealth. 
  • Money is a tool to live an amazing life. 

 

You’ve come to the right place if you are…

  • A young professional just starting out in your career and trying to get a handle on 401k’s, savings, debt, investing, credit, etc. Check out all my freebies to start your financial education
  • Entering a new season of life that may include marriage, divorce, kids, home ownership, combining assets, investment opportunities, etc. 
  • Stepping into a world of increasing financial complexity and responsibility, major life decisions, career growth, and financial abundance make your goals clearer, and seeking guidance becomes essential to navigate wealth creation, secure your financial future and align your financial strategy with your ever-changing priorities. 
  • Building your own business and seeking guidance on how to understand how to incorporate your business finances with your personal financial goals. 
  • A human being on a mission to level up their financial life and get a plan in place for your money. 
  • None of the above, all of the above, or somewhere in between. 

 

You’ll get clear on what you want in your financial life and avoid common pitfalls, including: 

  • Not getting specific enough about what you want for your future. 
  • Looking outside of yourself for external cues and for someone or something else to tell you what you want. 
  • Letting your current financial situation dictate what’s possible instead of getting clear on what you want and mapping out what it will take to make it happen
  • Feeling pressured to chase a dream that isn’t yours just because you have the means to do so. 

THE FACE BEHIND FINPOWERED FEMALE

 

My inspiration stems from my career working 1:1 with hundreds of clients, what I’m personally practicing in my own financial life today, and what I continue to learn about through my continued professional education. Now, my mission is to share all of this with YOU and make it make sense for YOUR life. 

 

My Professional Background 

I am a CPA (Certified Public Accountant) and a CPWA (Certified Private Wealth Advisor). I’ve spent 15+ years in the accounting and finance industry—starting at one of the Big 4 (the four largest accounting firms globally) and worked my way up to the #1 wealth management team in the country, at the time, that managed over $10 billion of assets.  

My clients have consisted of individuals of all ages, varying levels of wealth, living all over the map, and each had very different priorities and relationships with money. My clients included high-net-worth families and well-known entrepreneurs, venture capitalists, and CEOs of Fortune 500 companies to the next generation of millionaires and small business owners. I’ve seen firsthand what does and doesn’t work when it comes to wealth-building and achieving high levels of financial success. 

As I climbed the corporate ladder, I discovered two undeniable truths — I LOVE working with clients, and I LOVE helping people succeed financially. But the way in which I was doing those two things began to feel a bit out of sync.  

 

My Path to Entrepreneurship 

Two main variables drove my choice to change my professional trajectory. 

One, my adorable and rambunctious boys came into this world and the corporate lifestyle didn’t align with the family life I wanted. My love of hard work, ambition, and money never wavered. But I knew at that moment in my life, I had to make a shift if I wanted to stay true to the life I wanted to live.

Two, I had a gut feeling that I simply was not where I was supposed to be. I wasn’t making the impact I wanted and was not in full control of my career and professional growth. I respected and cared for all of my bosses over the years and still consider myself lucky — not everyone has that experience! But I knew at that moment I was meant to be an entrepreneur

In January 2020, I followed my “knowing” and left my successful, rewarding career with leadership that I respected to stay at home with my babies and begin the next chapter of my life as an independent business owner, starting FinPowered Female from the ground up. It was terrifying and wildly satisfying at the same time. And I wouldn’t change a single thing.  

Today, I am a proud mother of three — my two beautiful children, and a booming business helping women to chase their joy and cultivate financial abundance. 

HANDWIRED FOR PERSONAL AND FINANCIAL GROWTH

 

We don’t settle at FinPowered Female (and that includes you)! 

I know, I know. The urge to knock the optimism down a few notches is strong. But I can’t help it! I’m hardwired for growth — imagining what’s possible and then relentlessly pursuing those dreams. 

Here’s a little more context about why I am the way I am, and how my life experience has shaped the way in which I serve my clients and community:

  • First off, I love seeing people live their best life. You can spot it instantly — the way someone lights up on stage, thrives in a happy marriage, or is fully immersed in doing “that thing” they love most. Their happiness radiates through in their smile, their energy, their entire presence. And I’m ALL about hyping that up. 
  • Second, it’s because I’ve seen too many lives cut short. I’ve lost some incredible people in my life who didn’t get the time they deserved. My childhood best friend, my brother, and my dad. I think about the fact that I’m here and they’re not, and I just feel compelled to live so fully and deeply so that when my time is up, I’ll be completely exhausted from living the hell out of life. 

In other words, settling for good enough? That’s just not how we do things around here. 

 

WHERE TO NEXT?

 

I’m here to help you get those dream wheels turning, find clarity around your financial goals, and gently nudge you out of the nest in the direction of the life you want to live. 

So, buckle up and enjoy the ride! I can’t wait to see where your financial journey takes you. 

 

 

 

 

 

written by: victoria mcgruder, cpa, cpwa®

Get thoughtful stories and practical financial tips every Sunday. We go beyond the basics to help you make smarter money moves, build confidence, and see money in a whole new way—one that works for you and your life.

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hey there, i want to introduce myself!

Thank you for being here - I'm Victoria!
 

I'm a financial advocate, coach, and blogger on a mission to help you build wealth with confidence! 

Having worked closely with countless clients over my 15+ year career, I've gained a very deep understanding of money management and effective planning strategies in guiding individuals and families towards financial success. Now, I want to share that wealth of knowledge and insight to empower YOU to take control of their finances, make well-informed decisions, and create a life of abundance without the stress of finances looming over you. I'm so glad you're here! 

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