“Today, women control about a third of U.S. household financial assets, over $10 trillion. By 2030, that number could grow to $30 trillion, rivaling the annual GDP of the U.S.” (1)
We’re seeing one of the most powerful economic shifts in history: wealth passing into women’s hands at scale. While that’s a massive opportunity, it also carries great responsibility. Far too often, women inherit wealth without ever being part of the conversation. So, as part of the FinPowered Female mission, we need to change that.
Why This Wealth Transfer Needs Your Involvement
In all my years working with multi millionaire families, one thing is clear: no one wants to inherit wealth without understanding the ‘why’ or the story behind it.
Without that context, money often brings more confusion than clarity and can stir up a lot of guilt, shame, and unnecessary pressure instead of confidence, direction and intended impact.
You, man or woman, deserve to be in the loop, so you can shape that legacy, carry it forward with intention, and manage it with confidence moving forward.
Preparing For the Transfer of Wealth
Start With Open Conversations
It is of the utmost importance to be having healthy conversations prior to transferring wealth, whether that’s with your spouse, children, whomever. Why? So that you can discuss money matters that are important to you. You can create a legacy around what you want your family money to accomplish when you’re gone.
And perhaps most importantly, so that there is a connection between receiving money and the person(s) in which it was passed down from. This creates a sense of accountability, appreciation and respect for a sum of money that represented the hard work and dedication of the generation(s) before.
This connection simply fosters deeper financial understanding and respect across generations and in the management of family assets.
Making Financial Planning Inclusive
The last thing families need after the passing of a loved one is to be bombarded with financial responsibility when they had never once been involved.
At that point they are then solely leaning on the advisors to point them in the right direction without any indication or understanding of whether or not this was the family plan after all.
Creating transparency and including your family (especially women who tend to be left out oftentimes) in the conversations with advisors will not only help them prepare but will also give everyone peace of mind around ensuring the family assets are being properly managed and taken care of in accordance with the family wishes and values. It will help build confidence and create a sense of connectivity to their inheritance’s purpose.
Boost Financial Education
I encourage spouses to be meeting with their financial advisors together, bridging the gap of communication for those spouses who may not have taken an active role in the finances in the past.
But whether you’re currently managing money or stepping into that role soon, strengthening your financial knowledge is so important. The next generation of investors and the recipients of wealth should be educating themselves on all things money management – investing, debt, retirement, taxes, etc. With the transfer of assets, will come a transfer of responsibility – and education is how you show up ready for it.
How Women Are Investing: Progress & Gaps
Women Making Investing Progress:
Fidelity just came out with a study called, Fidelity Investments’ 2021 Women and Investing. Some of the statistics are surprising, others not so much. Here were a few of my favorites from the study as it relates to women and investing:
- In 2024, 71% of women now own stock market investments, up 18% from 2023 Fidelity NewsroomInvestmentNews
- Women outpaced men in growing financial assets by 51% globally between 2018–2023 Business Insider
- Nearly 70% of women are the main financial decision makers in their households CFP BoardInvestmentNews
I am genuinely thrilled to see the change in women investors over the past 10+ years. Women are pursuing higher education at rates greater than men, continuing to break glass ceilings to enhance their earnings potential and are living longer than men.
Women are a force in the economic landscape – but, there’s still room to grow.
Room to Grow and Gain Confidence
- Just 57% of women currently invest, showing untapped potential Investopedia
- Fewer women than men feel confident managing investments KiplingerIpsos
- Investments still lag for many: women hold 71% of their assets in cash vs. 60% for men InvestopediaKiplinger
Investing with Confidence: Playing to Women’s Strengths
The data is clear, when women do invest, they often outperform men. Why? Because women are more likely to stay calm during market ups and downs, stick with long term strategies, and allow compounding to work in their favor and that patience and discipline pays off, literally.
While, on the other hand, some men lean into riskier short term moves, women often build simple – yet effective – portfolios that grow stronger over time.
So the takeaway is this, let’s lean into what’s already working. Women don’t need to “invest like men” to succeed. In fact, it’s the opposite, the natural strengths women bring to investing are exactly what can set them up for long term success.
At the end of the day, money isn’t power- It’s potential power.
Without the right knowledge and guidance, it can disappear quickly. In fact, studies show that 70% of wealthy families lose their wealth by the second generation, and 90% by the third.
That’s not because the money wasn’t there, it’s because the tools, education, and intentional planning weren’t.
This is exactly why I started FinPowered Female. My mission isn’t about being “better” than men or having more money than them, it’s about equipping women to feel confident and capable with their finances.
Because the bottom line is that women are just as capable of making money, investing wisely, and building lasting wealth as men are. There’s no secret advantage they’re born with.
And I’ll say it again—understanding money and investing is not difficult.
Yes, there’s a lot to learn, but it’s all teachable. And once you start, you realize it’s not about being perfect, it’s about being intentional and engaged.
The potential is already in your hands and in the years to come in the hands of many women.
Let’s educate ourselves, take action, and use money as a tool to build wealth and create the life we truly want!
Your Money. Your Power. Your Future.
